Beauty Lab Whip Hair Color Antique Chocolat 1.4 oz (40 g) + 2 Pills 2.8 fl oz (80 ml) + Serum 5mL + Free Choice [Quasi Drug] 1 x 1

Beauty Labo is a Japanese hair color brand that has garnered attention both domestically and internationally for its innovative, easy‐to‐use formulations and eye‐catching packaging. It is produced under the umbrella of Hoyu—a leading manufacturer in Japan’s hair color market—and its products are renowned for delivering vibrant, even, and long‐lasting color results while incorporating hair–nourishing ingredients.Below is an in‐depth overview of the brand and its key attributes:---### Brand Origins and Market Position• **Producer and Legacy:** Beauty Labo is part of Hoyu’s product line. Hoyu is a major player in Japan’s hair color sector; its products are backed by market data that often place them among the top brands in Japan. Beauty Labo leverages Hoyu’s decades of expertise in hair dye technology, making it a trusted option for consumers seeking both performance and care. ([beautylabo.jp][1])• **Positioning:** The brand targets style‐conscious consumers—often in their 20s and 30s—who value a fun DIY experience along with high‐quality results. Its innovative products are designed not only to provide a spectrum of subtle and vibrant hues but also to ensure that the hair remains moisturized and protected during the coloring process.---### Innovative Product Formulations• **Foam (Whip) Technology:** One of Beauty Labo’s distinctive features is its “Whip Hair Color” line. Unlike traditional cream dyes, these products come in the form of a thick, rich foam that is designed to glide evenly through the hair. The foam application minimizes mess because it is non‐drip and allows for full coverage even in hard-to-reach areas. Many users find the process intuitive—just shake the container, scoop the foam with one’s hands, and massage it through dry hair. ([beautylabo.jp][1])• **Key Ingredients:** Beauty Labo formulations typically include natural extracts such as honey, fruit extracts, and rose water. These ingredients help moisturize the hair during and after the color application process, reducing damage and leaving the hair shinier and more manageable. Additionally, amino acids like theanine and taurine are incorporated to sustain color and protect the hair cuticle, while polymers like polyquaternium-6 help improve the overall texture and feel of the hair.• **Product Range and Shades:** The product line offers a broad palette—from warm browns and ambers (e.g., Bitter Chocolate, Antique Chocolate, Sweet Brown) to cooler tones (e.g., Misty Ash, Silky Greige) and even more playful shades like Sakura Pink. This diverse range allows users to experiment with subtle tonal variations or dramatic changes, all in a single-use, self-contained kit designed for home application. ([beautylabo.jp][1])---### User Experience and Application• **Ease of Use:** Beauty Labo’s appeal is bolstered by its user-friendly design. The products are presented in innovative, cute packaging that serves as both the container and the mixing tool—eliminating the need for extra accessories. Users simply combine the colorant and developer in the provided shaker (often through vigorous shaking of 30 or more times), apply the foam evenly onto dry hair, and then leave the product on for a set period (usually about 30 minutes). This simplified process has been highlighted in various reviews and product pages as an ideal solution for individuals new to DIY hair coloring. ([shimmerjjang.com][2])• **Performance and Aftercare:** Reviews from users (both on blogs and community forums such as r/AsianBeauty) have noted that while the color payoff is generally even and vibrant, results can vary based on the user’s original hair color and condition. In some reviews, a tip was commonly shared: because the dye can leave hair feeling dry after washing out, it is essential to follow up with a generous conditioning treatment or the recommended after-color treatment to restore moisture and softness. ([reddit.com][3])---### Availability and Global ReachAlthough Beauty Labo was originally developed for the Japanese market, its innovative approach has allowed it to expand internationally. It is available via various online platforms—including regional websites and global retailers such as Bigen USA, everyday eMall, and specialized Asian beauty portals—making it accessible to a wide range of consumers interested in cutting-edge hair dye solutions. ([beautylabo.jp][1])---### In SummaryBeauty Labo represents a fusion of traditional Japanese hair care expertise and modern innovation. Its standout whipped foam technology, combined with a thoughtful selection of natural, nourishing ingredients, provides an attractive option for those who want to experiment with hair color at home without sacrificing the health of their hair. Whether you are looking for a subtle enhancement or a bold new hue, Beauty Labo’s diverse range and convenient application methods have made it a popular choice among both first-time users and seasoned DIY hair stylists.This overview should provide you with a comprehensive understanding of the Beauty Labo brand in Japan and what sets its products apart in the competitive hair color market.[1]: https://www.beautylabo.jp/global/en/ "Beautylabo" [2]: https://shimmerjjang.com/post/186448210572/beautylabo-whip-hair-color-review-cherry-pink "Beautylabo Whip Hair Color Review (Cherry Pink) - Shimmerjjang" [3]: https://www.reddit.com/r/AsianBeauty/comments/kz4w3w/opinions_on_beauty_labo_whip_hair_colour_dye/ "opinions on beauty labo whip hair colour dye? : r/AsianBeauty - Reddit"